In August 2025, affiliate marketing was marked by new directions, including strategies based on video and social channels. Video commerce is particularly rapidly developing in areas such as beauty, cooking, and education, as consumers pay more attention to real experiences and real-time content.

New approaches include platforms with detailed content, where partners can create videos, video reviews, and interactive campaigns. This strategy allows increasing engagement and boosting sales, creating a win-win situation for both the brand and affiliates.